SAM Curatorial1997 asian financial crisis, scam syndicates, consumerism
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Set against the stunning backdrop of Marina Bay Sands' skyline, the online performance titled A Lifestyle of Casual Scamming by Sungsil Ryu will showcase her promotion of the online project, Big King Airlines New Engine Fundraising Drive (2023).
Drawing inspiration from her lived experiences in South Korea and Singapore, the performance serves as a satirical commentary on societal behaviours influenced by consumer-driven lifestyles. Sungsil delves into various aspects, from narrating how her family's experience during the 1997 Asian Financial Crisis impacted her to recounting personal experiences as both a fraud victim and perpetrator. She shares how these events ultimately contributed to her achieving economic success within her artistic practice.
Utilising popular aesthetics commonly found in online broadcasting through platforms like Instagram, YouTube, TikTok, and more, Sungsil, in her absurdist critique, highlights the intricate world of "self-promotion" and its scam-like mechanics.
The visual lecture was followed by a conversation with SAM curator Syaheedah Iskandar. This session was held in conjunction with the series Skill Futures.
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Sungsil Ryu uses dark humour by embodying different personas to showcase contradictions within contemporary Korean consumer culture through installation, performance, and video. Sungsil's Cherry Jang series depicts the flashy lifestyle and tragic death of a virtual character said to represent the "scam-like" marketing industry, while highlighting the effects of capitalism on Korean society. Likewise, the Big King Travel series illustrates the conflict between traditional values and contemporary neoliberalism, following the story of an elderly travel agent, a fake foreign employee, and their elderly customers.
While in residence at SAM, Sungsil will experiment with various online platforms as dissemination and circulation channels to comparatively research the social media ecosystems in Singapore and South Korea.
Sungsil was awarded the 19th HermΓ¨s Foundation Missulsang in 2021 and has presented her work in Frieze Seoul (2022), the Daegu Art Museum (2022), and the Nam June Paik Art Centre (2023) and currently has a solo show at μ€λ¦°λ (CYLINDER) in Seoul, South Korea.
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